HRIDAY, PRASAD, Adarsh Smarak Yojana, Tourism Policy , Project Mausam
- A Cultural Ministry project with ASI as the nodal agency and Indira Gandhi National Centre for the Arts as its Research Unit
- To establish cross cultural linkages and to revive historic maritime cultural and economic ties with 39 Indian Ocean countries
- To understand national culture in their regional maritime milieu
- Cultural routes and maritime landscapes will not only link different parts of the Indian Ocean littoral, but also connect the coastal centres to their hinterlands
Heritage City Development and Augmentation Yojana (HRIDAY)
- Launched by urban development ministry to preserve and rejuvenate the rich cultural heritage of the country.
- Aims to bring urban planning, economic growth and heritage conservation together for heritage cities
- Objectives of HRIDAY are heritage conservation, beautification, cleanliness, safety, accessibility and service delivery
- In the initial phase, 12 heritage cities have been identified which will be rejuvenated and developed under HRIDAY.
- The 12 cities are: Amritsar, Varanasi, Gaya, Puri, Ajmer, Mathura, Dwarka, Badami, Velankanni, Kanchipuram, Warangal and Amaravati.
HRIDAY will be dovetailed with the Tourism Ministry’s Pilgrimage Rejuvenation & Spiritual Augmentation Drive (PRASAD) scheme which focuses on augmentation of infrastructure at pilgrimage sites across the country.
Pilgrimage rejuvenation & spiritual augmentation drive (PRASAD)
- To beautify & improve the amnesties & infrastructure at pilgrimage centers of all faiths
- aims to create spiritual centres for tourism development within the nation
- Same cities as HRIDAY scheme except Kamakhya & Kedarnath in place of Badami & Warangal
Facilities for women and senior citizens, accessibility and last mile connectivity, conservation of areas and documentation of heritage sites are some of the focus areas of HRIDAY and PRASAD
Adarsh Smarak Yojana
- Adarsha Smaraks’ tag – awarded to monuments which have highest number of tourists visiting by ASI.
- By awarding monument Adarsh Monument tag, government gives them special attention in order to boost international tourism.
- An ancient Sanskrit literary process and is revived by Kannada and Telugu poets in modern times.
- Showcasing, through entertainment, of superior mastery of cognitive capabilities
- requires immense memory power & tests a person’s capability of performing multiple tasks simultaneously.
- The tasks vary from making up a poem spontaneously to keeping a count of a bell ringing at random.
- No external memory aids are allowed while performing these tasks except person’s mind
- Can be considered as the divided attention to respond simultaneously to multiple tasks or multiple task demands.
Draft National Tourism Policy 2015
- Enshrines the vision of developing and positioning India as a ‘Must Experience and Must Revisit’ destination encompassing the aspects of Swachhta (cleanliness), Suraksha (safety) and Swagat (welcome).
- Aims to increase India’s share in world tourist arrivals from the present 68% to 1% by 2020 and 2% by 2025
- Position tourism as a priority on the National political and economic agenda
- It seeks to evolve a framework for tourism development, which is Government-led, private sector- driven and community welfare-oriented.
- Its focus is on Employment Generation and Community Participation in the development of tourism industry in a sustainable manner.
- The emphasis of the policy will be on skill development across all segments including setting up of a dedicated university for tourism and hospitality education and deployment of technology in promotion of tourism.